Thoughts & Insights — Sneha Babu

Personal

I've lived on three continents. Germany still surprised me.

Having lived in Oman, India and the UK, moving countries was never new to me. But Hamburg taught me that language is more than words — it's belonging.

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Personal

Why I knocked on an old people's home's door to learn German

A social media post, a volunteer application, and suddenly I was playing games and hearing history from elderly Hamburg residents. Best decision I made.

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Career

I learned the language. I still didn't get the job. Here's what I did next.

The job search after language was no longer the barrier. Community, resilience, and choosing to keep moving anyway.

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Marketing & AI

How I built a marketing campaign using AI tools

Real campaign work, real tools, real results. Here's what working with AI in marketing actually looks like.

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Marketing & AI

The marketing tools reshaping the industry in 2025

A practitioner's view on GA4, HubSpot, LinkedIn Ads, and AI content tools — not a textbook overview.

I've lived on three continents. Germany still surprised me.

Why I knocked on an old people's home's door to learn German

I learned the language. I still didn't get the job. Here's what I did next.

How I built a marketing campaign using AI tools

The marketing tools reshaping the industry in 2025

What an MBA from the UK taught me — and what Hamburg taught me the rest